Dori Pecharromán / Personal Branding

Creative process and personal brand design to promote Dori Pecharromán services as an expert on Coaching, specialized in Grief Coaching.

The visual concept of this project is focused on Dori Pecharromán personality. It is an original and unique proposal inspired by the idea of exclusivity as the main asset of her services. Dori offers services targeted to modern women with expertise who are looking for a professional coach who is able to understand her feelings and her worries. This empathy skill of Dori is expressed through a sophisticated and feminine personal brand, depicted by playing around with her initials “d” and “p”.

As a result, the design shows an exclusive brand which allows us to identify Dori with the elegance and the modernity of a young and self-confident woman with expertise.

Besides the brand design, on the gallery you can see some brand corporate applications such as the business card and also corporate online design by the Cover Facebook Page to promote Dori Pecharromán services on the Internet.